Find the BLOG Menu of your Dashboard and start making your announcements. You can add new post via BLOG >> Blog Posts and you can categorize your blog page via BLOG >> Blog Categories. You also have the option to make your posts commentable or not. (via BLOG >> Blog Comments)
Blog Page is one of the most powerful tools of Content Marketing. Blogging is also really good for SEO, so we recommend including keywords that relate to your site within your posts.For inspiration on how to structure your blog, check out Shopio's Ecommerce Blog.
You can share details about your company or products, experiences, tips, news and whatever else you think your shoppers might like to hear from you. You can also share photos and videos inn your blog posts.
For learning more about blog content, you can read this article.